Whether you already have a home based business or you are thinking of starting one, the best way to add traffic and increase your worldwide interest is to add new ideas that offer customers more than your competition. People searching on the Internet are always looking for the newest and next trendiest thing, and by having a little insight into your business you can increase profits and add extra cash to your small business.One of the best home business ideas is to add interactivity to your site that will get a customer to return. One way to accomplish this new idea is by posting an ongoing story that you add to every few days. A continuing story or article on your blog will encourage visitors to subscribe or return to read more of your series. Remember that a returning visitor will soon become a cash-paying customer.Another new idea for your home based business is to add in an exciting or different product line. For example if your home based business is centered on pet care, you may consider adding a few new toys or treats during off-season times instead of waiting for the holidays. Stores do this same trick in a “Christmas in July” type of special sale. Your home based business can follow the hot trends to add in product lines at various times of the year.If you want to start a small business online, you can look at the way other sites are promoting their home based business, and you can devise a combination of your competitors methods to come up with a unique flavor of your own. Create new ideas for your products to attract some of the competition’s customers.Finally, you want to set yourself apart from the same look and same approach as other home based businesses. Take time to learn all the techniques of successful Internet marketers and glean from them new ideas that will give you an edge. It is easy for your small business to get lost on the World Wide Web, so following the examples of successful marketers can breathe new life and give you new ideas to earn more cash.