Top 7 Website Promotion Tips That Can Sky-Rocket Your Online Business

The success of your o­nline business is greatly dependent o­n the amount of exposure your business gets. Smart well planned website promotion strategies will ensure that your o­nline business gets the maximum exposure and continues to remain in the public view. In fact Website promotion is an o­n-going process to promote your website to bring more visitors to the website. Successful Entrepreneurs have all focused their attention o­n this aspect with the following strategies.

1. Writing Articles:

Writing quality, authoritative and informative articles and submitting them to Articles Directories, Article Distributors and Article Banks is an excellent method of website promotion. Your articles will grow virally as more webmasters publish your articles and visitors will start streaming in from the embedded links in the resource box.

2. Submitting to Search Engines:

One of the best ways to promote your o­n-line business is to submit your website to the major Search Engines. Optimize your site content to obtain high search engine placement in the search engines especially Google. This you should do not o­nly for the home page but also for the other pages and your articles.

3. Submitting to Directories:

Submitting your business site to quality web directories is another very important promotional strategy. There are several free directories where you can submit your site. Entrepreneurs searching for businesses similar to their own will be able to identify yours and visit your site.

4. Exchanging Links:

Though One Way Inbound links are considered superior to Reciprocal links, exchanging links with relevant quality websites with high page rank is very much appreciated by the Search Engines. This will improve your o­nline business site’s link popularity and generate targeted traffic to your site.

5. Placing Pay per Click Ads:

Placing Pay per Click Ads. with the search engines is another great way to promote your website. You have to bid for your chosen relevant keywords so that your website can be included in the sponsored links of the search engines. You o­nly pay for the visitors you get to your site. This might be a little expensive for the popular keywords but you can be assured of highly targeted traffic.

6. Building Joint Ventures:

Building Joint Ventures with other o­nline business entrepreneurs are becoming popular website promotion strategies today. This is o­ne of the most powerful and free site promotion methods. By building a partnership with another successful and compatible o­nline entrepreneur you can get vary much more exposure and visibility to you site.

7. Having Excellent Content:

The purpose of visiting a website is to view the content. Having excellent, unique content will make visitors return to your site again and again. Constantly updating your site with fresh content will not o­nly draw the attention of your visitors but that of the search engine spiders as well.


It has also to be remembered that the success of your o­nline business is dependent o­n not how attractive your site is but how user friendly it is, not how much traffic it gets but how much targeted traffic it gets, not how many page views you generate but how much sales you generate. Implementing these Website Promotion Tips is the best way to boost your o­nline business to the top and achieve your goal.

Strategic Internet Marketing-Using a System to Drive Profits

Strategic Internet marketing is rare in the ranks of mainstream online marketing. A lot of internet marketers run unprofitable websites or businesses with no short or long term strategy.

Most people don’t have specific goals, while some just jump from one opportunity to another. Most internet marketers treat their internet marketing businesses like hobbies and expect to earn profits from them.

To succeed in internet marketing, you have to have a strategic internet marketing plan. You need a system. Depending on your internet marketing interests you need to focus on a long term goal and run your business accordingly.

Strategic internet marketing is not grabbing affiliate links and Twittering people or copying PLR material and throwing up a blog. It isn’t writing random articles or investing in product after product with no common purpose.

What is strategic internet marketing?

Strategic internet marketing involves having a marketing and branding plan that employs specific, effective and proven marketing techniques to get high converting results toward a common set of goals.

It involves deciding on a proven set of strategies and performing the tasks that support those strategies over and over for extended periods of time.

Everybody who has been successful in online marketing has a track record of having a system and sticking to it day after day after day. No secrets, no get rich quick scheme. Hard work, within a system, in a consistent manner, every day for a long time.

Every promotion within a strategic Internet marketing system has a purpose and the results of every promotion are tracked, tested and tweaked for increased results.

When the results are tweaked and performance improves, a good Internet marketer will move resources behind the top performing processes, scale them up and repeat them. In turn they will drop the ineffective processes and reallocate resources and budget dollars toward the high performers

The key to strategic internet marketing is to constantly evaluate and test and realign your most important resources which are time and money. If you don’t track your marketing campaigns and ads, you are flying blind and wasting your time.

What are some of the best online marketing strategies?

Everybody has their favorites and it certainly should include things you like to do otherwise you are forcing yourself to do things you don’t like and will probably struggle. Once you get some traction and start making money you can outsource the stuff you don’t like to do.

1) Article Marketing

A very effective and inexpensive way of promoting your business is article marketing. Writing solid articles builds your credibility and authority quickly and can drive targeted traffic to your site for free. This takes some work over time but anybody can do it

2) Pay Per Click Marketing

Pay per click or “PPC” is one of the fastest ways to drive traffic to your sites and offers, but it costs money and if you don’t know what you are doing you can lose your shirt before you get any results. This is an Internet marketing strategy for folks with money to spend or people that have some experience with keyword research and search engine optimization. It’s a great strategy, it just needs to be used wisely

3) E-mail and Newsletter Marketing

Having your own list of subscribers to send a newsletter to on a regular basis is a powerful way of expanding

your internet marketing business. This requires you to have a list of subscribers which you build by using the other techniques wisely and collecting contact information from people who “opt-in” to your various offers.

4) Search Engine Optimization

“SEO” is a very effective part of a good strategic Internet marketing plan. SEO involves a wide variety of techniques but is essentially split into two parts; On page SEO and off page SEO. This is a long term marketing tactic and continues to pay off over time. Ideally this practice evolves and never ends. You want to be “optimizing” your business every day. On page SEO involves tweaking your sites and pages to attract the search engines and people looking for your service organically. Off page SEO involves going “off” your site and doing things like link building to get other sites to notice and link to you.

These are just a few of the things you can do to build a profitable online business.

The most important thing to remember is to step back and and look at your business strategically. Everything you do should support the overall end goal of your business and anything that doesn’t should be reevaluated and either fixed or scrapped.

New Ideas For Your Home Based Business

Whether you already have a home based business or you are thinking of starting one, the best way to add traffic and increase your worldwide interest is to add new ideas that offer customers more than your competition. People searching on the Internet are always looking for the newest and next trendiest thing, and by having a little insight into your business you can increase profits and add extra cash to your small business.One of the best home business ideas is to add interactivity to your site that will get a customer to return. One way to accomplish this new idea is by posting an ongoing story that you add to every few days. A continuing story or article on your blog will encourage visitors to subscribe or return to read more of your series. Remember that a returning visitor will soon become a cash-paying customer.Another new idea for your home based business is to add in an exciting or different product line. For example if your home based business is centered on pet care, you may consider adding a few new toys or treats during off-season times instead of waiting for the holidays. Stores do this same trick in a “Christmas in July” type of special sale. Your home based business can follow the hot trends to add in product lines at various times of the year.If you want to start a small business online, you can look at the way other sites are promoting their home based business, and you can devise a combination of your competitors methods to come up with a unique flavor of your own. Create new ideas for your products to attract some of the competition’s customers.Finally, you want to set yourself apart from the same look and same approach as other home based businesses. Take time to learn all the techniques of successful Internet marketers and glean from them new ideas that will give you an edge. It is easy for your small business to get lost on the World Wide Web, so following the examples of successful marketers can breathe new life and give you new ideas to earn more cash. 

How to Choose the Right Business Opportunity When Setting Up a Home-Based Business

With the vast array of opportunities available to the novice entrepreneur, the task of choosing which way to go when starting a home-based business can seem very overwhelming. The tendency to fall for all the “hype” surrounding the many “get rich quick” schemes can sound the death knell for your home-based business before it even gets off the ground. Beware of anything that promises “instant riches”and “overnight success” since these promises certainly do not hold true for the Newbie. Instead, one has to keep one’s feet firmly on the ground and employ commonsense when researching these possibilities. Having said that, there are a multitude of legitimate online business opportunities which can, most certainly, yield high rewards within a relatively short timeframe if they are marketed in the correct manner. Let’s take a look at just some of the legitimate opportunities which you could consider when setting-up your home-based online businessDropshipping….In order to sell products from a website, you need to have products to sell. Dropshipping is one system for providing you with those products.A traditional store in a mall (called a “brick-and-mortar” store, as opposed to an online store like you’re building) would have to get its products from a wholesaler. The owner would have to buy a quantity of products up front, risking his or her own money. If they sold, great! If not, he or she would be stuck with them! Also, if he or she sold any of the products to a distant buyer, the items would have to be boxed up and shipped.However, if you’re set up with a dropshipping supplier, these two troubles vanish. First of all, you rarely have to buy any product up front. Rather than getting the products, you simply get access to the products (usually by signing up with the supplier). You put these products on your website for sale.When a customer buys an item, the shopping cart and merchant account systems built into your website transfer his or her money to you. Then, you turn around and buy the item (for the lower wholesale cost) from your dropship supplier. You tell them the end customer’s address, and they pack and ship the product to him. Meanwhile, you keep the difference between the wholesale price you paid and the retail price you charged the customer.No stocking of inventory, no upfront product purchase, no shipping hassles. Certainly something worthy of serious consideration.eBay…selling products on an online auction site such as eBay is also worthy of your consideration and can be lucrative as long as you’re fully aware of the fees involvedI, personally, know of a guy who set-up his home-based business to make money from his hobby of trawling flea markets and garage sales for items and then re-selling them on eBay….and his business is most successful! So successful in fact, that he now employs staff to handle his admin whilst he spends hours most days enjoying his “hobby”Informational Products….a rapidly growing market with a veritable influx of prospective buyers during this economic downturn. Digital downloads are the big attraction here since there’s no physical product and therefore no shipping companies required.The Internet certainly provides a huge potential for making money, whether it’s to supplement an existing income or to replace a full-time salary. As unemployment levels rise, so does the number of people researching how to make money online so why not tap into this rapidly expanding market when setting-up your home-based business.Mentoring Programs…something that every Newbie should have….a mentorI cannot emphasise enough the requirement for a mentor when first setting-up your home-based business. Getting first class training from top earners in the industry will get your business off on the right foot from the word “go” and can mean the difference between success and failure. The amount of information out there is totally overwhelming, particularly for the Newbie, and “information overload” and “analysis paralysis” are two symptoms often suffered by the Newbie Net Marketer. Having all this information is great….IF you know what to do with it all. By enrolling on a reputable mentoring program at the outset and following those who are already in the know and prepared to share their knowledge with you will certainly ensure that you won’t fall victim to either of these nasty little pitfalls.Like everything on The Internet today, there are “good” and “not-so-good” mentoring services. I suggest researching many of them and find the one that best suits you and is within your start-up budget. The cost of these programmes varies and the most expensive is not necessarily the best so do your due diligence before committing yourself.

A Guide to Choosing a Home Based Business That is Right For You

With the plethora of options available as far as home based businesses are concerned, it can be hard to decide which one to go in for. The choices are so many and so varied, that it can be difficult to assess the features of the different online businesses, and make a wise decision that will result in long term profitability.What are the factors you should consider while choosing a home based business? Here are some pointers that will set you on the path to online business success – finding the right home based business is really the key to achieving profits in online business.The most fundamental aspect when it comes to choosing a home based business is that you should like what you are doing. Choose an area of interest to you, where your knowledge and experience in the field will come in useful. When you are good at something, your chances of succeeding in a business related to that area are always higher.Consider the time you will have to put into a particular business. How much time will you have to devote to your business in order to gain the rewards you are looking for? How much flexibility will you have as far as working hours are concerned? Choose a business whose requirements can be fulfilled within the time you have available.Another important decision you will have to make concerns the type of business you want to be involved in. If you are starting something from scratch on your own, remember that you will have to consider and manage every aspect of the business including sales, production, finances and so on. If, on the other hand, you are going in for an online business opportunity, you will be focusing on a few tasks, while the responsibility for areas such as those mentioned rest with the organization that you are partnered with. So you have to decide whether you want to run your business on your own or as part of a larger set up.There are different ways to actually locate home business opportunities, so explore as many avenues as possible so that you have the best chances of finding the home based business that is right for you. Talking to friends and acquaintances who are already involved in a home based business could give you some good ideas. Look at ads in publications for leads to owning a home based business. If you are looking at businesses online, make sure that they are established companies who have a good name in the industry. There are many fly by night operators who make big promises of huge profits – use your common sense to separate the wheat from the chaff, and you are sure to find the perfect home business opportunity.

Steps To Set Up A Marketing Plan for A Home Based International Business Opportunity

The more explicit you are with your marketing plan strategy, the more you will be able to identify the right opportunities and the more likely you will be able to reach your target audience for your home based international business opportunity.

Many people have a deluged feeling of overwhelm when it comes to operating their home based internet business as there seem to be so many avenues to take. They are looking for some guidance.

What is missing for serious individuals to actually make progress towards the goals they have set with their international business opportunity?

The most essential missing component is MINDSET!

It’s essential to know your destination, where you want to be, what you want, and who you want to be.

Take an assessment of where you are now and it will give you a much clearer picture of what you need to do to get to your destination.

Figure out your INTENTIONS and actually write them down. This will take some focused effort and time. Once you’ve done this, it will allow you to develop and condition your thought processes for the success you desire.

A great book to guide you to developing empowering INTENTION statements for the various areas of your life, including your international business opportunity, is “Imagine Your Soul Abundant” by Judy Berg.

Once you are aware of and have done the work to determine and set up your MINDSET and INTENTION statements, you will need to develop your international business opportunity Marketing Plan…

First, to establish your presence, research empowering keywords that will enable you to connect with your potential customers and attract them to your international business opportunity.

Figure out their mindset so you can figure out the places to find them so you can help empower them with your international business opportunity and your own skill-sets and possible training. (Their mindset may be like yours when you were looking for and found your specific opportunity).

Get your website up and running and be sure to make an offer to your target audience they won’t be able to refuse. (This should include providing true value such as a digital product you have produced or informative and educational information and materials).

Second, focus on improving your promotions.

Using keywords and SEO (Search Engine Optimization), learn how to position yourself at the top of internet search engine results on Google, Bing, Yahoo, Alexa and all the others for your home based internet business.

Include the use of social media where you can provide valued content to create a buzz by giving people something to talk about and to remember you.

Make sure to have an opt-in box on your website so you can build your list and then start developing a relationship founded on trust from the valued content you regularly send out to them via emails using Aweber, HootSuite and so on.

Third, make sure you have a built-in strategy to increase the profits of your business.

Set up tracking and spend time performing analysis of the results of your marketing for your international business opportunity. One of the most common mistakes is to realize that you have to measure it if you want to manage it.

In other words, you have to learn how to test, analyze and tweak to improve and get empowering results with your marketing efforts for your international business opportunity.

Be consistent and persistent. Leave your mark by planting an unforgettable seed that will grow in the mind of your target audience.

Always follow-up consistently with meaningful and valued content, questions and information. In other words, serve them by giving them what they are hungry for with empowering and truly beneficial information to help your target audience one way or the other, even with their own home based internet business or international business opportunity.

As a Success Coach, Peter’s passion is to inspire serious individuals “How To Find The Potential Within”.

He is a member of an elite Leadership Corps Group, a recognized leader within his associated company, and recently was the April 2012 Spotlight Member of The Month.

Peter has an MBA from a top 10 university, has worked in the travel industry, been an entrepreneur in capacities such as import/export, telecommunications, network marketing and was an independent real estate investor for over 12 years before entering the world of internet marketing.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.